***This program is for micro-entrepreneurs, coaches, consultants, solo professionals, healers, therapists, spirit-minded professionals, conscious entrepreneurs, authors, and experts!***
Are
you ready to transform your company into something
that will get clients excited to work with you,
and generate media interest?
Okay, tell me if any of this sounds like you:
- You had high hopes and big dreams. You started
a company and expected it to grow...but it just hasn't grown
the way you expected it would.
- You have some clients, but not
nearly as many as you want.
- You want to help more people, but nobody
knows who you are.
- You've been trying to "build your list"
but you're struggling to get your numbers up.
- You still haven't quite figured out
what makes you and/or your business memorable.
- You haven't been interviewed by the
media...or at least not as much as you'd like.
- When you look at your business with a critical eye, you ask, "What am I doing, and who am I doing it for?" and then realize you're doing everything for everybody, but you aren't sure what needs to change.
If any of this sounds like you, then you're in the right place!
Hi,
I'm Susan Baroncini-Moe, CEO of Business in Blue Jeans. If
you've read my bio or heard about me, you may know that at the beginning
of 2009, I re-launched my company with a new brand, Business
in Blue Jeans. As an experiment, for the first three months
with the new brand, I left everything else alone. All I changed was
the branding -- nothing else. I didn't market more. I didn't network
more. All I did was change my brand.
Almost immediately, I saw my business growing. More people were excited by what I did. More clients wanted to work with me. And my list grew so fast, I could barely keep up! In the first three months with my new brand, my business grew over 500%! Even more impressive, since then, we've seen an additional increase of over 1500%, and we're still growing!
I'm not sharing this to brag. I'm saying this because even though I knew from my background and working with clients how important branding was, I never realized how powerful it could be to the success or failure of a business until I saw it working in my own business.
The right brand can mean the difference between success right out of the gate and years of hard work with no results. I'm serious - branding is more important than almost anything else in your entire business. It's even more important than marketing! (don't get me wrong-- you still have to market your business. But I personally have yet to pay a single dime for marketing, yet my business is still growing!)
***Let's
take a moment to answer a big question****
What is branding, anyway?
Branding is more than just a business name -- your brand tells potential customers and clients who you are, what you do, who you do it for, and how you operate. And even beyond that, it creates a powerful experience that makes people know, like, and trust you, and more importantly, believe that you know and understand their needs and how to meet them.
Creating a brand that's cohesive and pervasive and that both represents you and tugs at the folks you want to work with isn't the easiest thing in the world. If you've spent any time trying to come up with a business name, you know just that piece is a challenge. That's why you need someone with experience, someone who knows what they're doing...and a system that works to help you work through the process!
Wouldn't you love
to have an easy system
for making your company stand out?
When you look at the "big boys" of industry, you know that those Fortune 500 suits are paying branding teams an absolute fortune to come up with incredible brands that draw in customers. Well, if you're like most micro-entrepreneurs, if you're like I was, you don't have hundreds of thousands of dollars to put into branding.
And here's the real catch: creating a brand with million-dollar potential is complicated business. As many of you have probably already experienced, coming up with an incredible brand is far more complex than just coming up with a great business name.
See, even if you come up with a business name that sounds good, it may not appeal to the people who would pay you for your products and services. Plus, it might not stack up against the competition and make you really stand out.
If you've been following me for awhile and reading my weekly e-zine, No Suits Allowed!, you know I talk about branding a lot. I've written countless articles about it and you've probably heard me talk about it, too. But that's only a small part of the story.
If you've been trying to cobble together your own brand by following what you've learned about branding from my e-zine or teleseminars, you've probably struggled a bit. This process is complex and there's so much more that goes into the process. For example, you probably don't have:
- The exact strategies and tools assess potential
target markets and choose niches that want what you have to offer
and have the money to pay for it.
- Surveys you can use to get all kinds of details
about your target market so you can craft a brand that meets their
precise wants and needs.
- Forms and tools to analyze competition and
figure out how successful they really are, and determine
what works and what doesn't.
- The exact steps to create a brand with true
million-dollar potential, from a phenomenal name down to products
and services that hit the mark, spot-on, every time.
- The biggest piece of the puzzle: the mindset
piece - something you'd never expect to learn when you're talking
about branding, but the most crucial part of branding, especially
personal branding- exactly how to clear out the
emotional junk so that you can step into an incredible brand with
million-dollar potential and really make it work.
- The exact strategies I use to get my company "out there," online and offline, to increase my web traffic and get noticed by prospective clients and the media.
These are the pieces of the puzzle that you're missing, and they're VITAL components you need. Without them, chances are, you won't be able to create a winning brand with 7-figure potential.
The only people I've shared these secrets with are my personal branding clients - the folks I've worked with for years. But here's the thing: I know you need help figuring this out, and I know there are quite a few people who just can't afford my one-on-one mentoring.
That's why I'm sharing all of my million-dollar branding secrets in this brand-new program. I'm about to share my ENTIRE SYSTEM for creating a brand that has the potential to bring in more business, generate more media interest, and increase your income beyond anything you've done before!
introducing.....
"Business
in Blue Jeans'
7-Figure Branding Secrets"
You're about to learn my PROVEN 6-step system to creating a brand that is memorable and has serious moneymaking potential written all over it.
Whether you're a seasoned business pro or completely new to business, you'll get all the tips and strategies I've used again and again, on my own businesses as well as those of my clients, to create a business that's a memorable, moneymaking machine.
Here's just a small idea of what you'll find in my system:
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We're going to start this off the right way, because here's reality: without the right mindset (the millionaire mindset), your brand will suffer. I see it every single day, and I'm going to show you right off the bat how to fix any mindset problems so you can create your 7-figure brand. This module will blow you away. Bottom line: in order to create an amazing brand that draws in the right clients who have the money to pay you, you have to have the right mindset to set things up right in the first place. And I'm going to show you how to get there.
I'll show you:
- Exactly why mindset matters so much
and how it really can affect your business success (hint: your prospective
clients and customers can see this from a mile away)
- The specific questions to ask to tell if you're
missing this CRITICAL piece of the puzzle.
- The 3 big things that millionaire entrepreneurs
know that you don't about mindset and how it operates with your brand
to create a truly successful business.
- An introduction into the exact method I used
to shift my own mindset into a millionaire mindset (this is when the
big money started rolling in!)
- And more!
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You'll learn how to create a business based on a niche that not only is interested in what you bring to the table, but also has money to pay for it. This one step alone can make all the difference in your business.
In this section, you'll learn not just how to choose a target market, but also:
- Why much of your target market selection is
based on your choice, and how you can make sure you're making
the smartest choice, without letting your mindset get in the way (this
is something most people don't understand, but this alone is a hugely
powerful step!)
- The 4 questions you must answer to find a target
market that not only wants what you have to offer, but will pay top
dollar for it.
- Exactly what you need to know about your target
market to create a brand that appeals to them.
- The 5 areas of your prospects' lives you need
to know about intimately in order to create a successful
business that draws them in like bees to honey.
- My personal secrets for getting to the heart
of what your target market wants and needs, and then figuring out
how to give it to them.
- The exact survey that I use time and time again
to get to know a target market, almost better than they know themselves!
- And more!
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In the second section of this program, you'll learn exactly how to find your competition and discover everything you need to know about them -- from the keywords they're using to beef up search engine traffic to exactly how successful they really are.
I'm going to share with you:
- The exact system I use for analyzing competition
-- the forms I use, the questions I ask, and how I go about determining
who the competition is, and what they're up to.
- The only 6 questions you really need to ask
about your competition to understand their business and how successful
they really are.
- Why it's not just "okay" but actually
essential to find 'em, analyze 'em, and then forget 'em,
and how to do exactly that, and still stand head and shoulders
above every single one of them (this is a critical mindset piece of
the branding puzzle that will transform the way you think about your
business forever!)
- And more!
Note: A lot of people think I'm crazy for saying you can actually forget about your competition, but in this module, I'm going to show you exactly why this is one of the most important decisions you can make for your business, as well as for your life. Once you see how this works, you'll never look at busines the same, I can promise you that!
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Most people think that it's enough to have a snappy business name. And I can't begin to tell you how many people I've worked with have gone to the old standards of naming a business. Any of these ring a bell?
- Using just your last name in the business name
(Does Smith Consulting seem like a million dollar business to you?)
- Using letters as the brand (ABC Construction,
anyone?)
- Combining words to form a new word (TranquiliSpa
ring a bell? No? There's a reason for that!)
- And my personal favorite, heading to the lists of ancient gods and goddesses....
There's a reason why these strategies don't work! In this module, I'm going to make sure you understand why these old tactics don't work, and how they actually result in brands that scream exactly the opposite message than you really want to send.
Then, we'll dive into:
- The exact system and tools I use to create
a memorable business name that has the potential to draw your target
market in like bees to honey, generate media attention, and ultimately,
increase your income dramatically.
- How to make sure your business name and brand
appeals to your target market while also embodying you and
what makes you unique.
- How to craft an incredible branding message,
and then turn it into an equally-powerful tagline that works.
- How to turn your business name into a memorable
domain name for the internet (and what domain extensions to avoid).
- When to walk away from what I call "the
name game" and why it works every single time.
- And more!
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It's not uncommon for micro-entrepreneurs to come up with a catchy name and stop there. In this section, I'll show you why it's imperative that you INTEGRATE your branding, deep into your business, so your brand becomes more than just a name-- it's an experience.
You'll discover:
- What else you need besides a solid
name, to drive your brand home and make sure your target market "gets
it."
- The 3 most important things you need to know
to get a professional logo designed to carry your branding one step
further.
- Why color matters and how to choose a palette
that appeals to your target market, while also embodying your personal
style.
- How to create instant credibility with your
branding, so that clients and customers will buy from you with confidence.
- And more!
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6. BONUS MODULE: "Now that I've got this brand, what do I do with it?" |
That's right! After the classes are done, after we've gone through my 6-step system for building a million dollar brand, I'm going answer the number one question I get more than any other: "What do I do with my brand? How do I make it work for me?"
Among other things, I'll cover:
- How to use your web site as a vital part of
your marketing strategy
- What social networking sites you should be
on and how to use them
- How to incorporate your branding into your
e-mail newsletter and e-zine
- How to find strategic online placements that
will increase traffic to your web site
- How to put together joint ventures and where
to find partners
- And more!
So now you're probably wondering, "Susan, how EXACTLY is this going to work? How are you going to teach me how to...."
- Step into the millionaire-mindset that will
take my brand to the next level -- the million-dollar level!
- Choose a target market that wants what I have to offer and will
pay for it
- Find & Analyze my competition, know exactly
what they're up to, and then forget about them
- Name my business and Create an incredible brand
with million-dollar potential
- Integrate my branding into my entire business,
from top to bottom
- Make my brand work for me to really grow my
business and generate serious income!
I've designed this program to give you all the tools, training, and support that you need to create an amazing brand with million-dollar potential. Period.
Now, if you're anything like I used to be, you've spent more than enough of your hard-earned money on gurus and info products that are built with the intention of giving you "just enough" information so you keep coming back for more. I do not believe in that business model.
I designed this training so it would be as close as if you worked directly with me as you create your new, powerful brand, holding your hand every step of the way. So here are the EXACT DETAILS of how this program's going to work as we create a brand with million-dollar potential for you...together:
1)
Live Teleseminar Training.
You'll receive six full-on training calls, in which I personally walk you through my complete, 6-step branding system, step by step. Everything I detailed out in the plan above will be covered in these calls. I want to make sure you have absolute clarity on this system!
Plus, I'll also share some of my other secret "tidbits" about what to do once you have a winning brand: including issues of marketing, PR, social media, and more!
Here's the call schedule: All calls are at 8 PM Eastern/7 PM Central/6 PM Mountain/5 PM Pacific
Module #1: March 30, 2010
Module #2: April 6, 2010
Module #3: April 13, 2010
Module #4: April 20, 2010
Module #5: April 27, 2010
Module #6: May 4, 2010
***Even if you can't make these calls, you can still benefit from the series, and if you join now, you'll get it at a much lower price point than it will be listed at when it's turned into a home study course***
2) MP3 recordings of the entire training course.
It's so important to listen to this stuff over and over again. That's why you'll receive an MP3 of every single call in the program. You'll be able to go back any time you want to pick up material you've forgotten, or listen to a class you might've missed.
3)
PDF transcripts of every call.
Everybody learns differently, and it's so helpful to have different ways of accessing the material. Having the transcripts means you'll be able to catch anything you missed in the calls, highlight important points, and take notes. You'll have these at your disposal any time you need them.
4) Homework assignments in a workbook format, to give you clarity and vision.
You'll
get actual homework assignments, believe it or not. These assignments
will take you through the process you'd go through if you and I were
working together one-on-one. Be prepared - the homework assignments
in this program encourage you to dig deep and get serious about your
brand, so they can be tough. But when you complete these assignments,
you won't believe how easy it will be to craft your million-dollar brand!
5) Plus, samples of the exact materials, surveys, and other tools I use.
You'll also get samples of the tools I use to survey my target market, tools I use to analyze my competition, and more! You'll be able to follow my system exactly in my footsteps, using all the tools and surveys that I'll talk about during the calls. I'm actually doing this work for you!
So all of that pretty much rocks, right? I think so. But wait...there's more. :)
You had to know there were going to be some pretty snazzy bonuses, right? Well, here they are:
BONUS #1: An additional LIVE Q&A call, May 11, 2010, 8 PM Eastern/7 PM Central/6 PM Mountain/5 PM Pacific
You'll get an EXTRA live Q&A call to ask your branding questions and learn from the others in the class. I'll help you personally to get your brand figure out!
BONUS #2: Exclusive Members-Only Web Site
You'll immediately get access to a members-only web site where you can comment on the calls, post questions, and have discussions about your brand process. You'll be able to bounce your ideas off each other and I'll pop in from time to time to answer your questions there, too.
BONUS #3: Access to
my personal "Denim Dream Team" (who've decided to provide
their own bonus!)
Gain access to my personal "Denim Dream Team" the fabulous team of over 140 professionals around the world that I have personally hand-picked, worked with, and trained, for the past 10 years. Once you've created your million-dollar brand, you'll probably need some new stuff - a new logo, business cards, web site...and you'll need real professionals that you can trust to put it all together for you. This team is poised to serve you, and they'll provide you with high-end work that will save you money, time, and a lot of energy.
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"I was interviewed by the local media just a week into my launch!"
From the moment I launched my company everything has just fallen into place. In fact, by following her method, not only has it been a whirlwind of profitability but I was interviewed by the local media just a week into my launch. I don't know anyone else like Susan." - April Perkins, TheEcoDivas |
"Susan
Really Knows Her Stuff!"
Susan is patient, innovative, and persistent. She taught us to focus on what mattered, let go of what didn't serve us, and go deeper than we thought we could. As a result, we now have a clear direction for our business. She's the best!" - Ali Davidson, Inventure Journeys |
"Seriously,
get ready!"
Branding isn’t easy – and rebranding is even more emotional and tricky, in my experience. Yet Susan keeps showing up and dealing with the emotional part as well as the technical part. I have a new business name, brand and logo
I LOVE. I am indescribably energized about my business, and early
feedback about my new brand is overwhelmingly fabulous. I’ll
be back very soon to report what I know will be a huge shift in
my business as a result of this rebrand with Susan and Business
in Blue Jeans." - Michelle Barry Franco, The Brazen Soul |
"She made me think and made me dig deep!"
Susan is easy to talk to, and her friendly approach to her
clients is great even though we have never met! I am based in
London UK. But I feel it when I just communicate with her on the
phone. She is very enthusiastic and passionate about what she
is doing. - Keiko Yamamoto, SushiQueen |
"I
came to Susan with a concept for my company and no clue where
to begin. She didn't mind holding my hand and walking me through
every step as we built upon my dream. She came with a clear and
precise plan of action that shot my company into overdrive. 
"When
my partner and I came to Susan we thought we already had a plan
and look for our business. Boy, were we surprised. Working with
Susan opened our eyes to all the areas we were deficient and with
her help, we redefined ourselves, our business and our dreams.
"Seriously,
get ready! First of all, Susan is whip-smart. She is direct, to
the point, and supremely generous with her mindshare. 
"I
launched my business in February, 2009. My competition was more
successful than I was, although I have more knowledge about what
I do, I was cheapest in the business and I could offer better
service. And my website wasn't attracting many clients, even
though I had traffic. To recap, here's exactly what you'll get with "Business in Blue Jeans' 7-Figure Branding Secrets"
- My proven 6-step system to creating a winning
brand with million-dollar potential taught over 6, 60-minute teleclasses
so you can listen in on the training and start crafting your own million-dollar
brand.
- The exact homework assignments that I give
to my one-on-one clients, the same surveys I use, and the tools and
materials I'll reference in the call.
- Transcripts of each call, for your reference later.
Plus, you'll receive these FREE bonuses:
- An additional LIVE Q&A Call
- Access to an exclusive, members-only web site
- Access to my very own "Denim Dream Team" to help you launch your new brand with everything you need.
I'm
sure you're wondering what I would be wondering right now:
How much???
That's the hard part, isn't it? This is where I'm probably supposed to tell you how much it's really worth and how much you'll get out of the program, and then I'm supposed to tell you what your actual investment is.
But the bottom line is that my one-on-one clients regularly pay me $1497/month to learn this system, so telling you that it's worth more than $497 seems a little silly, since you can easily see that for yourself... and by the way, that is how much the program costs - $497. That's less than $70 per class.
You probably already know that once you craft a brand with million-dollar potential, you'll easily make back the investment and more pretty quickly. Ultimately, this is about you and the investment you've got to make to create something that will transform your company into something truly memorable.
And, to help you even more, because I know these are challenging times for a lot of you, I'm offering an easy payment plan so you don't have to ante up all at once.
Ready to reserve your seat in the program? Click here.
And,
you're protected by my "I Believe In This System" Guarantee
I am totally confident that you're going to go through the first class and love the Business in Blue Jeans' 7-Figure Branding Secrets training program. I know that if you follow the steps I lay out for you and dive in and do the work, you'll create a brand that really does have million-dollar potential.
But I'm not just saying it - I'm willing to back it up. I'll give you until the end of the first class to really decide if it's for you. If after the first class you know in your heart that it isn't right for you, all you have to do is let me know before the start of the second class and get a full, 100% refund, no questions asked.
Ready to reserve your seat in the program? Or do you still have a few remaining questions?
If it were me, I might still be wondering a few things. And I know from experience that people have questions all the time about when to create a brand and how it all works. So before we go on, here are a few questions I get asked a lot:
Is this really going to give me everything I need to create a brand with 7-figure potential?
Yes, it absolutely will. I've spent the last two years putting this program together, testing out the system, and making sure every piece is here for you. Follow the steps, do the work, and you really can build a brand that can be a crucial part of your million-dollar future!
I haven't even started my business yet. How can I possibly create a brand?
In fact, you might be in the best position to participate in this program. This program can help you to create a brand and products and services that your potential customers and clients will want. The beginning of a business is the perfect time to start branding!
I've been in business for awhile now and I have a lot of money invested in my logo, web site, business cards, signs, marketing material...is it really right for me to re-brand?
Even if you invested in a previous brand, if it's not working for you, if it's not making you money, it's costing you money. You need to let go of the old stuff that isn't working in order to step into something that really can work and take your business to the next level.
I'm in network marketing. Can this program help me?
Will you be surprised if I say yes? Network marketing, MLMs, whatever you want to call them, if you're in a business where you're signing people up to do exactly what you do, you need to find a way to brand yourself, too! Whether it's choosing a target market and serving them well, or folding your products and services into a company with your own brand, you absolutely need help with branding!
So, ready to get started? Reserve your seat in this program TODAY, because your million-dollar future awaits!!!
